Conservative heksher can expand kosher market, rabbis say

Conservative heksher can expand kosher market, rabbis say

When Avi Olitzky, a Conservative rabbi, moved from New York to Minneapolis in 2008, he quickly became frustrated with the relative dearth of kosher offerings in the Twin Cities. The options he did find — a dairy café, a meat deli, a kosher market and a couple bakeries — were costly and limited.

“I began to explore the scenario here,” said Olitzky, who is the junior rabbi at the 1200-family Beth El congregation in St. Louis Park, Minn. “I came to the conclusion there was no move to expand the kosher options in town. There was a split between those thinking it was unnecessary, and those thinking we don’t have a community to support it.”

What Olitzky found, though, was that both opinions were “erroneous,” he said.

The proof is the success of Olitzky’s MSP Kosher, a free of charge, kosher certification organization that the rabbi founded in 2010 as an alternative to the Orthodox-run Twin Cities Community Kashruth Council.

Olitzky launched MSP Kosher, “not with the goal of breaking the Orthodox monopoly [on kosher supervision],” but to lower the cost of kosher food, to increase the quantity of kosher food, and to create transparency in kosher certification in the Twin Cities, he said.

While historically, local kosher certification agencies in most cities have been run by Orthodox rabbis, more and more Conservative rabbis are stepping up to the plate in order to expand kosher dining options for their communities.

Olitzky’s MSP Kosher began its work with the certification of Sebastian Joe’s Ice Cream, “one of Minnesota’s real gems,” Olitzky said, noting that the ice cream maker was “invested in the cause,” and made  “a lot of serious changes” in order to gain the certification of MSP.

“Their sales went up exponentially,” Olitzky said, “and they credit it with going kosher.”

Since then, MSP kosher has certified several establishments around the Twin Cities, including a kosher hot dog stand at Target Field, which Olitzky said could only afford to become kosher because of MSP’s policy not to charge for certification, and because MSP allows it to remain open on the Sabbath and on Jewish holidays.

“We got some flack in the press because it is nonglatt,” Olitzky noted, “but it’s kosher. It is open on Shabbat and yom tov, but we go in the next morning and blowtorch the grill. We know that with the arrangement we have, they can’t substitute in nonkosher products, but on the slight chance they do, we blowtorch.”

Olitzky stressed that his goal in forming an alternative to the Orthodox-run Twin Cities Community Kashruth Council was simply to provide more kosher options in town.

“We’re not making any money on this — it’s a collaboration of community rabbis,” Olitzky said. “My real goal was to increase the options. It wasn’t about breaking a monopoly; it was about breaking a de facto moratorium. I don’t eat out in nonsupervised restaurants, so on a personal level, I wanted more options. I’m not someone who feels I need to shoulder my way in just because I’m a Conservative rabbi with a Conservative voice. For me, it’s not about monopoly, it’s about expansion.”

Likewise, Conservative Rabbi Jason Miller founded Kosher Michigan in 2007 in order to offer more kosher options in the Jewish community of Metro Detroit, where kosher certification previously had been dominated by its Orthodox Vaad Harabbonim. Miller now certifies some 30 businesses as kosher, including bakeries, spice companies, and ice cream parlors, and oversees kosher catering for Michigan State University.

Having an alternative kashrut certification agency brings many advantages to a community, Miller said.

“It brings the cost of kosher food down significantly. When there is a monopoly, there is price gouging, and it’s not good for anyone,” he said. “The goal is to provide some competition to local certification without lowering standards, to make it easier to manufacture kosher food, and to create more dining options for those who keep kosher.”

Miller entered the world of kosher certification as the year-round rabbi and kosher supervisor of Tamarack Camps, a large Jewish camping agency.

“Once I started doing that, businesses began calling me,” he said. “Some were not certified kosher because they couldn’t be — the owner was Jewish, but Reform, or open on Shabbat, and the Vaad wouldn’t certify them. There was a kosher butcher that was certified by the Vaad, but there were too many restrictions. They had to pay a mashgiach $15 an hour, even if they were closed. They couldn’t keep the keys to their own establishment.”

While the food these businesses were providing was indeed kosher, the business owners found it difficult to meet other requirements of Detroit’s Vaad — such as closing on Shabbat — and contacted Miller.

“There really aren’t any differences in standards [between Kosher Michigan’s supervision and that of Detroit’s Vaad],” Miller said. “The subtle difference is that I am more eager to certify Jewish-owned businesses open on the Sabbath.”

To do so, a document is created that sells the business to non-Jews during the 25 hours of the Sabbath. “This is a document used by the Orthodox as well,” Miller said, “although they are less apt to do so.”

While Miller’s certification agency is growing, Conservative kashruth supervision is not accepted by the Orthodox community in Detroit, according to Rabbi Doniel Neustadt of the Detroit Vaad Harabbonim.

“It causes confusion,” Neustadt wrote in an email to the Chronicle. “Many people are unaware of the intricacies of kashruth supervision and assume that all kashruth agencies are created equally. They are not. Kashruth is not only about kosher ingredients, it’s also about a kosher process, and only a professional, Orthodox agency can provide that.

“It [a Conservative kashruth certification] is partially beneficial for those who are looking for the most basic, elementary kashruth standard, such as not allowing pork.” Neustadt wrote. “It is useless for anyone who cares about the complete picture of the laws of kashruth.”

And therein lies the difficulty. If a kosher certification by a Conservative rabbi is not acceptable to the majority of people who keep kosher — i.e., the Orthodox — what’s the point?

Rabbi Joel Roth, professor of Talmud and Jewish Law at The Jewish Theological Seminary, and rosh yeshiva of the Conservative Yeshiva in Jerusalem, is a renowned expert on kashruth, and has taught training sessions in kosher supervision for Conservative rabbis. While he sees circumstances where a Conservative certification has its place, he is reluctant to endorse it as a productive challenge to an established  Orthodox certification in a given community.

“Whenever I taught those [kosher supervision] courses with others, we made the point of saying the purpose of the course was not to put you in competition with the Orthodox, but to give supervision where it is lacking or in your own shul, or especially in a community where there is no supervision,” Roth said.  “If we’re talking about a community that doesn’t have Orthodox supervision, and a Conservative rabbi wants to supervise a bakery so that Jews can have pareve challa and bread, I think that’s commendable. It’s a great mitzva if the community has no kosher supervision.

“But if a restaurant in my community — where there are established kosher advisory institutions — contacts me, I think I need to tell them it’s a bad business decision to seek my supervision,” he continued. “The Orthodox won’t eat there. If he (the restaurateur) says,  ‘I’m doing it out of principle, and not to expand my business,’ then I will [supervise him], but I warned him. But if he thinks my supervision will enhance his business, I’ll tell him, regretfully, it’s not. Most Conservative Jews, regrettably, are not worried about kosher supervision.”

One potential downside with multiple certification agencies in any given community is “a lack of consistency, and a little bit of chaos,” said Rabbi Robert Rubin, former head of the Conservative Rabbinical Assembly Mid-Atlantic Region Vaad Hakashrut. “It can get confusing to clients, synagogues and caterers.”

The Rabbinical Assembly set up its own Conservative regional kosher supervision agency in the Mid-Atlantic region about 40 years ago, Rubin said, and it operated until last year.

“There was a need at the time,” Rubin said. “ And it grew. We had about 15 vendors. We were involved in kosher supervision for some time. Forty years ago or so, there was a pretty large Conservative community [in the Philadelphia area], and it was a more natural fit. Today the kashrut world has changed, and gotten more complex.”

And so kashrut supervision in that region is now, for the most part left to the Orthodox. 

“We realized over time it was a bigger project than we could handle,” Rubin said.

 Conservative rabbis did not really enter the world of kashrut supervision until the 1990s, said Rabbi Paul Plotkin, chair of the subcommittee on kashrut of the Rabbinical Assembly’s committee on Jewish law and standards.

“When I was at seminary as a student in the early ’70s, there wasn’t a lot of time allotted for training in kashrus supervision,” Plotkin recalled. “The attitude was, ‘don’t worry about it, the Orthodox will handle it.’ But by the time the ’90s came, I came to see there were all kinds of times Conservative rabbis were called to do supervision, but many of them didn’t have the practical training. So I argued for a number of years that we had an obligation to teach our colleagues who were called on for kosher supervision.”

In 1990, the Rabbinical Assembly ran its first kosher supervision-training program. Eighty rabbis came from all over North America to take the four-day course.

“It proved what I’d been saying,” Plotkin said. “There was a need and a demand for it.”

 The purpose of the training was to teach Conservative rabbis how to supervise kashruth operations when there was not an Orthodox alternative in a given community.

“In the ’90s, Chabad didn’t have the footprint it has now,” Plotkin said, “so in a lot of towns, the Conservative rabbi was the most traditional rabbi in the area. That’s how it started. It was never the idea that this would be a big, national thing, and I don’t think it ever will be. If you want to produce a product, and sell it all over, I am not doing you a favor by having you hire me. Most people won’t accept me in the market you want to use me. If everyone will eat O-U, and 10 percent will eat Plotkin, why use Plotkin?”

Plotkin currently certifies two facilities: a Dunkin’ Donuts, and Ben’s Deli in Boca Raton, Fla. Unlike many kosher certifiers, Plotkin does not charge for his services, but instead does it to “enhance life for my community,” he said.

 He was contacted by the owner of Ben’s, Ronnie Dragoon, after Dragoon saw an article Plotkin wrote for United Synagogue Review, in which he argued against the imposition of more stringent kashruth standards that work to limit kosher options.

“I wrote we should have a new certification: K-E, for ‘kosher enough,’ ” he said. “There is a segment of the population that wants to make more rules, and make keeping kosher more costly. They’ve blackballed everyone else, with the attitude that ‘if you don’t rise to my level, we won’t take you seriously.’ If we continue this, we will have less and less food, at more and more outrageous prices.”

Plotkin agreed to certify Ben’s, although Dragoon already had an Orthodox certification. Even so, it took Dragoon three years to work through all the changes Plotkin insisted upon before the Conservative rabbi would certify Ben’s as kosher.

Dragoon has maintained the Orthodox certification alongside his certification from Plotkin, in order to satisfy an Orthodox clientele that will not rely solely on a Conservative rabbi.

“I have had an increase in business with Rabbi Plotkin, because he is very well known and respected in South Florida,” Dragoon said. “But I’d be less than candid if I said I’d be comfortable with only a Conservative heksher, because I know some Orthodox people wouldn’t be comfortable with it. But Rabbi Plotkin is at least as strict as the Orthodox rabbi.”

 (Toby Tabachnick can be reached at

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